Homegrown brand Castlery to unveil new flagship store at Liat Towers
Native furniture label Castlery prepares to introduce a brand-new flagship outlet at Liat Towers in the 3rd quarter. Totalling 24,000 sq ft around 2 floors, it is going to be the label’s biggest shop to period and also will certainly present an improved shop experience that suits Castlery’s online-to-offline purchasing experience. Located in the heart of Orchard Road, Liat Towers is additionally home to global manufacturers like Hermes, a French high-end style house as well as Swiss deluxe watch manufacturer Audemars Piguet.
“Castlery has cultivated a clear plan to obtain this ambition while keeping a strong Singapore base,” shares Jeffrey Siow, managing supervisor and also CEO of EnterpriseSG. At the moment, worldwide orders account for over 80% of Castlery’s general revenue.
What had actually started as a four-man team in Ubi in 2013 has expanded as an electronic brand name as well as a disruptor in the conventional furniture company industry. Castlery’s collection of furniture now partakes 300,000 residences around the world.
“The government will certainly recognize and associate extra firms like Castlery to create the next generation of Singapore Global Enterprises as the upcoming engine of growth for our market,” adds Siow. As part of its worldwide progress strategy, the label additionally plans to employ 100 more employees over the following year to load supply chain, marketing and also graphic retailing positions.
Because signing up with the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has seen a six-fold boost in income, introducing stores in up to 50 metropolitan areas in the US and growing operations in Australia.
“Being the very first local furniture brand to establish in Liat Towers is a significant as well as meaningful event for us. It is a physical symptom of our progress ambitions and mirrors our steady dedication to remaining true to our roots, “claims Castlery founder Declan Ee.
